Responding to a denial
Responding to a Denied Removal Order Claim (UK)
When a denial does not match your records, you can answer it with evidence. This guide shows how to check the reason, reply on the same case with indexed evidence, ask for a supervisor review, and know when to stop.
Why claims get denied (the predictable reasons)
Seller Support reviews a large number of removal order claims, and a decision is made on what the case shows. If your summary is unclear, your evidence is hard to find, or the shortfall is not stated plainly, a denial is more likely.
The most common denial you will see is the “already reimbursed” response. A related reimbursement on the same FNSKU can be taken to cover your shipment. Check whether it does. The reimbursement might be for a different removal order, a partial amount, or a warehouse loss that has nothing to do with your in-transit claim. Your job is to prove the distinction.
The second pattern is the “insufficient evidence” rejection. If your attachments are not referenced in the summary, it may not be clear which file proves which point. A numbered evidence index, with each item referenced in the summary, fixes that.
Less frequently, you will receive a timing-based denial claiming the request is outside the policy window, or a general response that does not address the specifics of your case. Check each against your records. A denial that does not match the records can be answered with evidence on the same case; a denial that does is the outcome.
Already reimbursed
Ask for the specific reimbursement ID and amount. Cross-reference it against your Reimbursements report. If the reimbursement was partial or for a different shipment, reply with the discrepancy clearly laid out.
Insufficient evidence
Ask exactly what evidence is missing, then reply with a numbered evidence index that references each attachment in the summary, so every item is easy to find.
Outside policy window
Verify the dates yourself against the claim windows in Seller Central Help. If you are within the window, reply with the calculation and the policy it comes from. If you are genuinely late, record the outcome.
Vague boilerplate rejection
Reply on the same case, quote the reason given, and ask for the decision to be reviewed against your numbered evidence. If the case has been closed, open one new case quoting the original Case ID.
Reply on the same case, or open a new one?
After a denial, reply on the same case while it is open. Open a new case only if the original has been closed, quote its Case ID, and never run two cases for one claim.
If the case is still open and the agent asked for additional information, reply on the same thread. Keep the conversation intact so the next reviewer can see the full history. Attach your updated evidence and rewrite the summary to address the specific gap the agent identified.
If the case was closed with a denial that does not match your records, open one new case. Quote the old Case ID in the body of your message so whoever reviews it can see the history, and give the tightened summary and the evidence index.
There is a third scenario worth mentioning: the claim that was denied on timing grounds. If the agent claims you are outside the policy window, do the maths yourself. The UK lost-in-transit window is 74 days from shipment creation, with a minimum 15-day waiting period after the last confirmed tracking movement. If your dates are within window, reply with the exact calculation. If you are genuinely outside the window, record the outcome unless exceptional circumstances apply (an Amazon system error or an incorrect shipment date).
A useful rule of thumb: if the denial was factual (wrong dates, a genuine reimbursement already issued), verify it and record the outcome. If the denial did not address your evidence, reply with a cleaner package.
Reply on existing case
- Case is still open
- Agent asked for more info
- Keeps conversation history intact
Open a new case
- Case has been closed
- Quote the original Case ID
- One new case per claim, never two
The response structure that works
A tight operator summary paired with a numbered evidence index makes your case easy to check. This is the structure used by ReclaimHQ’s response template.
Write a one-paragraph operator summary
Open with the removal order ID and shipment ID. State what was shipped, what was received, and the discrepancy. End with the specific reimbursement you are requesting. No stories, no explanations of how FBA works. The agent knows the system. They need the facts.
Build a numbered evidence index
List every attachment with a number: [1] Carrier tracking screenshot, [2] Proof of delivery, [3] Goods-in photo, [4] Quantity reconciliation, [5] Cost breakdown. In your summary, reference these by number: "As shown in [1], the carrier confirmed delivery on 12 Feb but [3] shows only 7 of 9 units received."
State the policy basis
Include a single sentence citing the FBA reimbursement policy that applies, as Seller Central Help states it today. This shows the claim is made under the policy.
Reference the previous case (if resubmitting)
If opening a new case, include: "This is a resubmission of Case ID XXXXXXXXXX which was denied on [date]. The previous response stated [reason]. I have addressed this with additional evidence as indexed below." Keep it factual.
Close with a specific request
End with: "I am requesting reimbursement of [amount] for [quantity] units of ASIN [ASIN] from Removal Order [ID], Shipment [ID]." Make the request unambiguous.
Example evidence index
[1] Carrier tracking: Evri tracking page screenshot (delivered 12 Feb 2026)
[2] Proof of delivery: Signed POD from courier
[3] Goods-in photo: Time-stamped photo of opened box (7 of 9 units)
[4] Quantity reconciliation: ASIN / shipped / received / discrepancy table
[5] Cost breakdown: COG per unit (£12.50) × 2 missing = £25.00 claimed
What to attach (and what to remove)
More evidence is not better evidence. Give exactly what the claim needs, numbered and referenced in your summary. If you need help assembling a clean evidence pack, see the evidence pack guide.
Carrier tracking screenshot
Full tracking history from the courier showing delivery status, dates, and any anomalies.
Proof of delivery (or absence)
Signed POD if delivered, or screenshot confirming no delivery event was logged.
Goods-in photograph
Time-stamped photo of the box on arrival showing condition, label, and contents count.
Quantity reconciliation
A simple table: ASIN, shipped quantity, received quantity, discrepancy. One line per product.
Cost breakdown
COG per unit and total claim value. Amazon needs this to calculate the reimbursement.
Previous case reference
The Case ID from the denied claim, quoted in the message body so the history stays together.
Strip out anything that does not directly support the claim. A reviewer does not need your internal spreadsheets, screenshots of your ReclaimHQ dashboard, or a chronological narrative of every interaction you have had with Seller Support. They need to see the discrepancy, the tracking, and the cost. Everything else is noise.
A common mistake on resubmission is attaching the same evidence in the same order without any changes. If your evidence was not addressed, improve how it is presented. Rename files clearly (e.g. “Tracking-Evri-12Feb2026.png” not “IMG_0847.jpg”), compress multi-page PDFs, and always include the evidence index as the first lines of your message body so the structure is clear before the attachments are opened.
For “already reimbursed” denials, add one extra attachment: a screenshot of your Reimbursements report filtered to the relevant FNSKU and date range, annotated to show that no matching reimbursement exists for this specific shipment. This directly addresses the denial reason and gives something concrete to verify.
Following up on a quiet case
If a case goes quiet, follow up on the same case at a steady interval, with short factual messages. Use the follow-up chaser template for ready-to-use messages.
A steady interval such as day 7, day 14 and day 21 keeps the case moving without repeat messages. Each follow-up should be a standalone message that recaps the facts, references the Case ID, and requests a specific update. Do not assume the reader has seen your previous messages.
Adapt the cadence based on the dispute type. For “delivered but missing units” disputes, the evidence is usually clear-cut: your tracking shows delivery and your goods-in records show a shortfall. Follow up at day 7 and, if the reply does not address your evidence, ask on the same case for a supervisor review at day 14.
For “missing tracking” disputes where the shipment has no confirmed delivery, give Amazon more time. The carrier may still update the status, and Amazon’s internal logistics team may be investigating. Follow up at day 7 with a polite inquiry, at day 14 with a firmer request for a timeline, and at day 21 with a request for a supervisor review. If you filed too early (before the 15-day minimum waiting period), consider the “too early” resubmission template.
Day 7
Initial follow-up. Recap the facts, reference the Case ID, and request an update on the review status. Keep the tone professional and factual.
Day 14
Second follow-up. Restate the claim, reattach the evidence index, and ask for either a decision or a supervisor review. Mention that the case has been open for two weeks.
Day 21
Final follow-up. Ask for the decision on the case, with its policy reason. If the case is closed without an answer, open one new case quoting the original Case ID.
If day 21 passes without an answer, ask on the same case for a supervisor review. If the case has been closed without an answer, open one new case quoting the original Case ID, and never run two cases for one claim. If you were reimbursed below your cost, use the Reimbursement Revaluation Tool with your purchase invoice. SAFE-T claims are for seller-fulfilled orders and do not apply to FBA reimbursements. For copy/paste messages, see the denied claim response template.
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Start free trialFrequently asked questions
Is there a limit to how many times I can respond to a denial?+
Should I reply on the same case or open a new one?+
What if I was reimbursed below my cost?+
Can I use SAFE-T for an FBA removal order claim?+
How long should I wait before following up?+
Related guides & templates
Filing guide
How to File Reimbursement Claims →
Evidence requirements, filing steps, and how to handle denials.
Template
Denied Claim Response Template →
How to respond when a claim is denied.
Template
Follow-Up Chaser Template →
Day 7, 14, and 21 follow-up messages with recap format.
Related guide
Missing Units from Removal Orders →
How to identify, document, and claim for missing inventory.
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